Engagement collaborateur - Pourquoi l’engagement collaborateur est si important ?

Le lien direct entre l’implication et la performance est ce qui définit l’étendue de l’engagement des employés. C’est la raison pour laquelle les entreprises commencent à redéfinir leurs valeurs d’entreprise, pour une approche plus centrée sur l’humain.

Qu’est-ce que l’engagement des employés ?

On croit souvent que l’engagement des employés est directement lié au bonheur et à la satisfaction des employés. Ce n’est pas tout à fait vrai. Il serait trompeur de baser la participation réelle des employés sur ces mesures sur une durée limitée, qui peuvent rapidement changer.

L’engagement des employés est un état de fonctionnement dans une organisation, dans lequel les employés sont motivés pour contribuer au succès de l’entreprise. Ils donnent le meilleur d’eux-mêmes et font des efforts supplémentaires afin d’atteindre leurs objectifs.

Au quotidien, la motivation des employés dépend d’un niveau de base d’implication. Et les employés engagés seront non seulement plus productifs, mais ils resteront aussi plus longtemps dans l’organisation et deviendront un exemple pour les autres.

L’engagement des collaborateurs

Impliquer ses collaborateurs : un véritable défi pour les entreprises

Pourquoi l’engagement des employés est si important ?

“CEOs work to generate profits and return value to shareholders, but the best-run companies do more. They put the customer first and invest in their employees and communities.”

Tricia Griffith, président et CEO de Progressive Corp.

En d’autres termes, pour créer de la valeur sur le long terme, les grandes entreprises adoptent des stratégies qui permettent d’augmenter l’engagement des employés et par là d’améliorer l’expérience client.

Pourquoi se concentrer sur l’engagement des employés ?

1. Définir les valeurs de l’entreprise

La base d’une forte culture d’entreprise est définie par ses valeurs. Vous devriez repenser la source de vos valeurs, en posant quelques questions simples : Qu’est-ce qui motive vos employés au travail ? Pourquoi les employés veulent-ils travailler dans votre entreprise ? Afin de suivre les tendances, c’est important d’adopter le point de vue des employés et de mesurer les résultats.

2. Favoriser le succès de l’entreprise

Les entreprises très performantes comprennent que la croissance durable vient de la participation de leurs employés. En leur fournissant un lieu de travail inspirant qui leur permet d’être entendus, vous ouvrez la voie pour améliorer leur performance et obtenir de meilleurs résultats.

3. Améliorer la réputation de l’entreprise

Les employés sont le premier point de contact avec vos clients et ils sont la meilleure représentation de votre entreprise. Lorsque les employés sont heureux, les clients le seront aussi, ce qui augmente la satisfaction à tous les niveaux. Par la suite, les deux parties auront envie de recommander la marque, ce qui renforcera la réputation de votre entreprise.

LumApps, la plateforme d'engagement collaborateur :

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5 Principaux Avantages de l’Engagement des Employés

Selon l’organisme Gallup, mesurer seulement la satisfaction n’est pas suffisant. Considérer l’engagement des employés comme stratégique pour l’entreprise donne des résultats plus profonds. Les organisations qui atteignent un niveau d’engagement élevé partagent des pratiques communes et en tirent des avantages suivants :

1. Réduction de l’absentéisme

Chaque organisation est différente, pourtant l’absentéisme au travail est un problème courant parce que cela concerne non seulement les individus, mais aussi les managers. Il est prouvé que les employés engagés travaillent plus et sont très engagés dans leurs équipes, ce qui permet de réduire de 41% l’absentéisme.

2. Augmentation de la productivité

Une caractéristique principale de l’employé engagé est son comportement positif envers l’organisation, lorsqu’il partage ses valeurs. Cette attitude amène les gens à mieux travailler, de façon proactive pour atteindre leurs objectifs, ce qui entraîne une augmentation de 17% de la productivité.

3. Meilleure Sécurité des Employés

Les employés dévoués qui sont constamment engagés dans le milieu de travail montrent plus d’engagement envers la qualité et la sécurité. De plus, dans un milieu de travail stable et fiable, les employés engagés sont plus proactifs, ce qui permet de diminuer de 70% les incidents de sécurité.

4. Réduire la rotation du personnel

En toute logique, moins d’absentéisme et plus de productivité contribuent à motiver les employés à rester plus longtemps dans l’organisation. Selon le taux de roulement global d’une organisation, les équipes avec un fort engagement des employés peuvent diminuer leur rotation jusqu’à 59% en moins.

5. Croissance plus élevée

En regroupant tous les susmentionnés, nous atteignons le point crucial qui rapproche l’organisation de ses clients. Des employés engagés contribuent à la croissance organique en améliorant la relation clientèle, ce qui peut entraîner une augmentation de 10% dans les évaluations clients. Résultat, l’organisation peut observer une augmentation de 20% des ventes et une augmentation de 21% de la rentabilité.

Pour que votre organisation se rapproche d’un effectif plus engagé, elle doit se concentrer sur le développement personnel des individus et des équipes.

Commencez à définir l’importance pour votre organisation de l’engagement des employés. Grâce à la bonne approche et une plateforme d'engagement des employés comme LumApps, vous pouvez faire de vos employés des puissants alliés pour atteindre vos objectifs et construire une entreprise durable.

L’engagement des collaborateurs

Impliquer ses collaborateurs : un véritable défi pour les entreprises

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10. Encouraging advocacy

“I love my job.” Isn’t this what every employer wants to hear? Employees often talk about their work outside of the office and unfortunately negative feedback or complaints are easier to share. Whether employees' words are positive or negative depends heavily on their experience in the organization. That’s why working on employee engagement is important if you want to encourage positive brand advocacy.

Employee advocacy is fantastic free publicity. It can lead to more loyal customers, quality applicants and ultimately higher revenues. It’s also one of the biggest benefits of employee engagement to employees themselves, since their advocacy can turn into referral bonuses if their network includes the right business audience. Incentivising advocates with work benefits and recognition is a great way to say thank you for spreading the word.

LumApps Employee Social Advocacy Solution Example

11. Boosts Employee Positivity

Positive work environment is very important for employee engagement. Learn how to nurture the positive vibes and you will see how contagious it can be throughout the organization. Positivity affects employees:

Attitude at work
Confidence in the company and its future
Job satisfaction
Business relations within and out of the organization

But how do you know if your employees are really happy? One way to find out is to conduct employee surveys in order to get more personal feedback. You can choose to conduct surveys in-person on an individual level or you can conduct employee engagement surveys via email. Typically, you may get the most honest answers to your engagement survey questions if employees can answer anonymously.

Another way to conduct surveys is to combine it with a short yes/no intranet survey to collect more quantitative data. The results will hopefully yield some results that will help you build stronger relationships with employees.

Why is the employee engagement survey important? Collecting regular employee engagement statistics is invaluable. One of the benefits of employee engagement statistics is that they help you understand what makes employees happy (or unhappy) and where the company can improve.

12. Stimulates Innovation and Creativity

Encouraging employees to be innovative and share their ideas is another way to build an engaged workforce. Leverage specialists’ expertise by bringing them together to work and interact on common projects. Investing time on innovation gives employees a sense of belonging and accomplishment, which in return drives a much higher added value for the business.

This can be a way to save time and resources too, as employees may come up with an idea that’s just as good without resorting to external sources. An effective way to encourage employees to submit ideas could be through a competition on the intranet, or offering employees the opportunity to join an internal R&D team. Show creativity when approaching your employees and they will respond with the same amount of enthusiasm and creativity to any task you give them.

13. Builds morale

High morale builds employee loyalty. It demonstrates that employees are focused on their job and share the vision of the company. Boosting morale is not rocket science, you can just follow some genuine steps:

Tell people when they do a good job
Offer rewards (not just financial)
Ask employees’ opinions and listen to their answers
Provide relevant information and feedback
Offer trainings to improve skills
Offer a structured career path

Building employee morale means being the employer that’s different. Find a way to be the employer everyone wants to work for.

14. Leads to Mutual Respect

Respect reflects trust and works both ways. If managers value their staff and allow them to do their job without micromanaging each step they will earn their respect. Yet the employee should know they can ask as many questions as they need to without feeling uncomfortable.

Likewise, respect is essential for employees who work far from their direct managers, such as remote workers and frontline workers. An employer should trust the employee to get the job done in the required number of hours, taking time off if they need it. If an employee feels they have the necessary flexibility to do their work, they will be committed and engaged.

15. Encourages Employees to Take Personal Responsibility

Employees who are fully engaged have a completely different attitude when they go to work. They aren’t interested in seeing “how much they can get away with” at work. Instead, these employees see themselves as being part of the company’s success. They keep their heads up, looking for opportunities to help their coworkers to do well since they have a stake in the result of their professional efforts at the company.

16. Makes Employees Loyal

When you think about employee engagement activities benefits, loyalty may not immediately come to mind. Employee engagement and loyalty are closely related. When employees are engaged in their work, they are emotionally invested. This emotional bond naturally helps to foster loyalty on the employee’s part.

Employee engagement is only one piece of the loyalty puzzle, though. Other factors that play a role include making employees feel appreciated, resisting the urge to micromanage workers, and giving employees the authority to make (some) decisions independently.

17. Increased Retention Rates

Employees start a new job feeling excited about the new opportunity. They are looking forward to contributing to their employer’s success and advancing in their career. For too many workers, something changes after they start their relationship with an employer.

According to the What People Want Report prepared by Hays, a significant number of employees have an eye on the door. Some of the key findings of the report include the following:

81% of the 2,000 professionals surveyed were open considering other jobs
71% of those surveyed would accept less money to work in their ideal job
47% of people actively looking for another job said that company culture was the primary reason

A minority of respondents (12%) stated they were “very satisfied” in their current job Employees who are engaged in their work and feel as though their contribution is making a difference are less likely to be actively looking at opportunities elsewhere. Their attention is going to be focused on their current job and doing their best for their current employer.

Engaged employees are generally more positive, which creates a positive sense of company culture. Increased retention rate will also impact your company culture in the long term, since employees are staying longer and speaking positively about their experience working at the company.

18. Contributes to a Happier Home Life

Engaged employees are more satisfied with their home life, according to the results of a Kansas State study. Researchers looked at how positive experiences in the workplace extend into family life and smooth the way for positive family interactions. They found that employees who are engaged at work (which includes more dedication to their daily activities and having higher energy levels) also have better moods and report a more satisfying home life.

19. Improved Collaboration

Collaboration between team members is an important aspect of running a successful company. You may have some people on the payroll who feel they do their best work on their own; however, the best results are often obtained when employees work together. It can often be challenging to achieve a strong sense of collaboration when you have team members who don’t necessarily work in the same physical office (or even in the same time zone!).

A good way to improve employees’ collaboration skills is to encourage workers to become more engaged in their roles at work. An employee who is fully engaged at work is very familiar with the employer’s expectations of them. When two or more of these highly engaged employees start sharing their thoughts with each other, they have the potential to come up with some unique ideas.

20. Lower Risk of Burnout

It is very frustrating when a company hires a promising candidate only to lose the employee to burnout. This is not an overnight problem; burnout takes months or years to develop. Once it does, the affected person needs professional help to deal with its symptoms:

Severe physical and emotional fatigue
Cynicism (lack of interest in work)
Feeling of incompetence (leads to lack of productivity)

Burnout can occur as the result of a lack of employee engagement. Employees who are happy to go to work and feel excited about the work they are doing and the contribution they are making to the company are less likely to feel the sense of cynicism that goes along with feeling burnt out.

Engaged workers have a sense of purpose that allows them to feel they are competent and their talents are needed by the company. This sense of purpose also helps to keep their emotional and physical energies up, even during personally challenging times.

One final employee engagement secret

Encouraging employees to keep a good work-life balance shows you’re a caring employer. Don’t call them during weekends or when they’re taking vacation time. People need time to completely disconnect from work. And just because someone works from home doesn’t mean they should be on call 24/7. Respect people’s space and soon you’ll see improvement in employee engagement.

If you are still wondering what the benefits of employee engagement for your organization are, we have prepared a short infographic that sums up everything you need to know:

To move towards a better and more engaged workforce, organizations need to focus on the human development of individuals and teams. Employee engagement is a core concern in their value-defining strategy that is worth the investment.

Why is employee engagement important? What is the importance of work engagement ?

Put simply, employee engagement occurs when people are happy with their professional roles and passionate about what they do. Highly engaged employees tend to work harder as they believe in the company’s mission and trust its values.

Employee engagement is incredibly important to an organization because employees who are engaged are more likely to do their best work. Plus, employee engagement is important because engagement will likely lead to loyalty; loyal employees are a great asset to a company because they are likely to tell others about the fantastic place they work, making them company advocates.

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Pourquoi l’engagement collaborateur est si important ?