The Challenge
Ascension, one of the largest healthcare systems in the United States, sought to amplify its brand voice for internal audiences. The goal was to consolidate and elevate its intranet sites in order to more seamlessly communicate to 175,000 associates. Having one voice for communication was critical to the evolution of the Ascension brand.
LumApps helped Ascension to consolidate its legacy intranet platforms, reach employees regardless of their location or department, and capture meaningful analytics to fine tune its engagement strategy.
Previously, the Ascension team managed multiple intranet and communication platforms across the organization. These included SharePoint, Sitecore, Lotus Notes, and ColdFusion. Unifying the brand voice required a technology platform that could consolidate these platforms without losing existing features and benefits. Ascension noted that streamlining various platforms into one commonly managed platform would save time and resources and improve the employee experience.
Key success factors of this project have been to plan our navigation and architect the site framework from the very beginning. How things fit together should be clearly communicated and clearly documented, and the navigation is absolutely critical. For a good user experience, you need to think about the long term support plan because that's also very essential.
Why Ascension Chose LumApps
The Results
Ascension reported overwhelmingly positive feedback during its initial launch and ramp up period. Employees are able to navigate the user-friendly interface to find what they need. Key developments include:
The launch of the Good Day Ascension Intranet, has been a culmination of the efforts to unify the Ascension brand and establish our culture as an integrated ministry. It helps us share best practices, advocate with one voice, promote innovation, and foster collaboration in support of our mission.