How To Create The Best Company Intranet – The Full Guide
A company intranet site is more than an internal communication solution. It’s the voice of your company. A strategic intranet platform promotes staff efficiency and serves as a key solution to reduce employee turnover, driving the business forward.
So how does a company establish and maintain a successful intranet site? It’s easier than you may think with the right steps and solutions.
A company intranet site is a private, secure network designed to facilitate the sharing of information, collaboration on projects, and efficient communication within an organization. Serving as a central hub, it provides users with access to a wide range of internal resources, such as important documents, company news, and project management tools. An effective company intranet solution not only streamlines workflows but also significantly enhances the corporate intranet architecture, making it easier for staff to navigate and utilize these resources. Additionally, it supports various content management systems like SharePoint, ensuring all information is well-organized and easily accessible. From the initial set up to the ongoing support and server management, a well-implemented intranet is designed to scale with the company, accommodating growth and evolving needs.
What is the Purpose of the Company Intranet?
The purpose of a company intranet is to:
- Communicate and share information
- Connect employees, teams, and departments
- Simplify collaboration to increase productivity
- Document and knowledge management
Additionally, it’s an internal collaboration tool that goes beyond being a content resource. It’s a place to interact, chat with colleagues, find answers, learn about what’s going on in the company, and be part of the company culture. A well-structured intranet should also include robust search functionality, enabling employees to locate the documents, files, or information they need quickly, regardless of where it is stored within the intranet.
One of the key corporate intranet goals is to offer a cohesive experience for all users. This solution applies to all departments, as a company intranet site is the type of software product that impacts everyone when managed correctly.
6 ways an intranet can foster collaboration
Looking for ways to improve collaboration across your company? Download this free checklist to see how an intranet can help.
What Benefits Does a Modern Company Intranet Provide?
In the past, the intranet was just another app that people avoided using. It had the reputation of being difficult to navigate, boring, and full of documents you didn't need.
So why would a company use an intranet then? The industry became fiercely competitive over the past decade, and modern intranets are cloud-based, sleek, user-friendly, and practical. Intranet technology is expanding fast and capabilities are constantly evolving.
For many enterprises (and companies of all sizes), their intranet platform is a site where team members catch up, find information, share ideas, and socialize. These intranet solutions are key projects that have names matching the company identity. Our intranet project at LumApps is named “We,” which ties in with our company mission and values. An automotive company might name their intranet site, “The Shop.”
In today’s digital workplace, the company intranet site must address employee needs. In other words, think of employees as customers and the intranet as a website selling company value. This is another key reason why it needs a name and a brand.
After a company sets a fitting and compelling name, it’s time to think about benefits. Modern intranet solutions offer integrations with various tools that employees already use, such as Google Workspace, Microsoft 365, SharePoint, and Slack, helping to maintain productivity.
Communication – a way to connect with colleagues in real-time.
Information – always up-to-date information on company activity.
Collaboration – working together to achieve the same goals.
Engagement – resource for personalized, interesting, and useful information.
Knowledge – an up-to-date knowledge base for sharing and management.
Productivity – engaged employees are more productive and report higher satisfaction.
Organization – an all-in-one resource for document and information storage.
Connectivity – a reliable global employee network and directory.
Corporate culture – building shared beliefs in the company values through transparency and communication.
Employee social advocacy – improving brand awareness and trust through social media.
Mobility – allowing employees to connect wherever they are, including those without a desktop or desk.
These benefits are tracked through case studies and testimonials, and they all contribute to an intranet’s purpose.
What Features Should a Modern Company Intranet Have?
Corporate intranet solutions are unique and tailored to a company’s specific needs. They should blend with the objectives of the company and be a company-wide, go-to resource. The best company intranet solutions plan around key features that benefit productivity.
The modern corporate intranet features to consider:
1. Integrations
Make a list of existing, work-critical apps, such as Google Workspace, Microsoft 365, SharePoint, Zendesk, Slack, etc. Consider intranet platforms that provide native integrations with those tools. Employees can carry on with work processes and maintain (or improve) efficiency. Additionally, intranets with a seamless sign-on process ensure that staff can easily transition between various tools without disruption to their workflow.
2. Cloud-based
Employees need to be able to access the intranet site wherever they are, at any time and on any device. Whether working remotely or in the field, quick and reliable intranet access is essential. This also helps with global needs, allowing staff to connect despite time zone or geographical differences, supported by robust server infrastructure.
3. Mobile app
Mobile features encourage engagement as users can access the intranet site from where they spend most of their time – their phones. Having mobile device access allows employees to conveniently socialize, forward information, and engage with colleagues.
4. Customizable
Intranets can be built to support a company’s specific needs. An automotive company will have different requirements than a retail company, and intranet solutions should have flexible features and functions to accommodate accordingly. Additionally, ensuring that the intranet site accommodates accessibility features is crucial for inclusivity and efficiency. Also, being adaptable to business changes and growth is essential.
5. Analytics
A critical step in an intranet solution is analyzing intranet engagement metrics such as views, shares, likes, and posts.
6. Content creation
Create your intranet content strategy through internal communication features, such as news feeds, blogs, announcements, chats, and multimedia. Along with content collaboration tools such as sharing documents and supporting content repurposing for greater visibility.
7. Knowledge sharing and management
The intranet project should be a valuable resource that stores easy-to-find information for employees, allowing them to do their job effectively. From finding template letters to researching product information to referring to technical manuals, the organizational capacity of an intranet site is limitless. And a key best practice of this intranet feature is to ensure all files are kept up to date.
8. Social
A place to get together virtually to share ideas, relevant information, network, and collaborate. Intranets with consumer-grade social features improve teamwork, create strong brand advocates, and build community.
9. Multimedia
Videos, graphics, and multimedia files improve the employee experience through better engagement and education. Visual information is easier to retain than long text-based reports on the intranet site.
10. Additional access (extranet)
Some intranets give clients, vendors, business partners, or the public external access to certain sections of the intranet site to streamline communication or business processes. For example, to make bookings, share files, access media, make payments, or conduct training.
11. Security
The highest level of security is essential for an intranet site as it contains sensitive and confidential company information. Security protocols must ensure the right staff have access and maintain sufficient data security across servers.
It’s important to consider not only the basic features of an intranet solution but also those that will make it more than just a platform to disseminate information.
→ Read more: Discover 30 essential features your intranet site should have.
Choose the Best Company Intranet Software
An all-in-one intranet solution is an ideal platform for most businesses. It brings together everything under one umbrella, making it easier to use and manage. Coworkers across the globe can communicate and collaborate efficiently in a web environment.
From a high level, intranet software solutions should be flexible and powerful. This means one platform is many things at once:
An internal communication platform for creating awareness, improving internal networking, reporting, and building social connections.
An employee collaboration platform where people can share expertise and ideas.
An employee engagement platform to create a strong company culture.
A knowledge management platform that gives a voice to internal experts and enhances knowledge sharing and learning.
A single point of entry that opens the door to a robust and collaborative digital workplace.
When evaluating different intranet platform options, there are several key steps and considerations.
Fits your business goals – Short and long-term goals. How will the intranet fit with the company strategy? What is the best intranet structure to facilitate operations and meet company needs?
Enhances business activities – Consider how the platform will impact the day-to-day work of employees. Will they find it easy to use? Will they enjoy using it? An adoption strategy impacts these questions.
Have a variety of tools integrations and features – As mentioned, integrations with other platforms is a major benefit. Additionally, features such as multimedia, a personalized news feed, and employee directories are crucial for the employee experience.
Meets your budget – What is the optimal return on investment your company is looking for? What is the current state of your digital transformation? A digital workplace requires time and resources to align with budget impacts. Basic, quick-fix intranet platforms can be very limiting and offer little flexibility.
Whilst there are ‘off-the-shelf’ intranet solutions available, these can be very limiting and offer little flexibility or support.
A custom-made communication solution can evolve and improve as your business grows. It should align with your company culture and values by creating an experience, and not be just an information board no one sees in the corner. Each work tool should operate both independently but also in harmony with the others, providing the most relevant experience for users, in order to support the smooth running of your business.
This kind of intranet solution is flexible and combines:
An internal communication platform for creating awareness, improving internal networking, reporting, and building social connections.
An employee collaboration platform where people can share expertise and ideas.
An employee engagement platform to create a strong company culture.
A knowledge management platform that gives a voice to internal experts and enhances knowledge sharing and learning.
A single point of entry that opens the door to a robust and collaborative digital workplace.
A custom-made communication solution evolves and improves as your business grows. It should align with company culture and values by creating an experience, and not just a digital bulletin board. An intranet site should make life easier for everyone. It should allow employees to do their jobs more effectively and communicate with each other in real time. So choosing the right intranet software solution from the very beginning is crucial.
→ Read more: Intranet Personas: The How-To Guide and Benefits
Intranet ROI
Thinking about a new intranet solution? This free whitepaper explains the potential impact of an intranet and how to track ROI.
Choose the Intranet Name and Design
Why is the name and design of an intranet site important? Company intranet names and designs are all about branding. Just like your website needs to be eye-catching and attractive, so does your intranet site. It should be modern, appealing, and reflect your company image.
Your intranet site should encompass your values and objectives through its design. Are you a fun-loving marketing company or a serious law firm? When deciding on the design and name, think about how you wish to portray the company to employees.
So what makes a good intranet name? It has to be something people resonate with and refer to often. Keep the name short and simple so it sticks with users. One common naming method is to decide the intranet site name via a survey.
Ask the staff to develop some creative name options. Then narrow the field to 3 or 4 options and conduct a company-wide vote. Offer a prize for whoever creates the winning name. Including employees in this process is the first step to intranet adoption and success.
Next, the intranet site design needs to be attractive and appealing. Here are some ideas for defining the design:
Review your company brand and how you can apply it to the intranet.
Get inspiration from creative examples.
Choose colors and shapes that are easy on the eye and simple.
Work with your intranet supplier to produce a design that inspires.
Designing an intranet site is different from designing a website as it’s about providing information rather than selling a product. Fresh design perspectives might be required. Intranet solution providers can help with examples and background on what works and what doesn’t. Once there are mock-up designs, involve users by gathering feedback.
Build your Intranet Strategy
Once you’ve finalized the name, design, and provider, it's time to set out a deployment strategy. This intranet project involves deadlines, moving parts, and many team members.
Your strategy should include:
Page creation – how many pages will be needed, or how many need to be migrated? What elements should be included?
Page templates – prepare a series of intranet templates: pages, articles, newsletters, etc. that will be available once the intranet is live.
Governance – who is responsible for each section and community?
Content inclusion – what content will the intranet provide (news, available jobs, new hires, events, profiles, training, etc.). How will it be organized? Who will manage and update content?
Documents – beyond general content, what specific documents will be included such as company policies, forms, planning documents, roadmaps, etc.
Surveys – Prepare surveys in advance to measure employee satisfaction and intranet adoption.
Employee access – a database of employee access should be created, listing who will need access to which parts of the intranet. This will need to be updated regularly to ensure security is not breached (for example if someone leaves the company).
A successful internal marketing plan will ensure that as soon as the final intranet solution is launched, users are eager to use it. Create a buzz. Find hooks to engage users right from the start. Offer competitions, prizes or organize a launch event to celebrate. Be active and supported regularly with your users through the intranet. Establish objectives and goals then track progress.
→ Read more: How to Boost Intranet Engagement: Ideas, Strategies and Tools
Characteristics of Award-Winning Intranets
Onelmerys – Change Management Features
Onelmerys is a world leading supplier of mineral-based solutions. With more than 16,000 staff, 240 locations and €4.4 in revenue – their intranet solution needs are complex and constantly changing. That’s why it was crucial for LumApps to develop a platform that would evolve and facilitate change management. This was especially important as Onelmerys went through three CEO changes in three years, along with global restructuring and digital transformation.
Their intranet solution handled these changes due to several key components.
Progressive Roll-Out – The intranet implementation project began with a minimum viable product (MVP) that included a foundation for early adopters. The team was able to identify problem areas before the launch was expanded company-wide.
Communication Channels – The Onelmerys intranet site creates a direct communication channel between executive leadership and staff. As big changes occur, such as CEO turnover and restructuring, this communication channel gives staff the opportunity to ask questions and provide feedback.
Fast Deployment – Change management is more difficult when projects drag on without clear expectations or deadlines. The Onelmerys intranet site was launched in just under six months, including the MVP soft launch. Team members and stakeholders were able to stay agile and use the tool to support new challenges instead of focusing on the implementation process.
Award: IntraNET Reloaded: Best Customer Success Story
JetBlue – Build Brand Identity
JetBlue is synonymous with branding. In an industry known for customer complaints, they are the fun-loving friend who loves to party. They are known for over-the-top customer service gestures and pleasant flying experiences.
Their intranet site had to align with this sentiment. MyJetBlue launched several years ago. Technical components were certainly involved but it’s the customer features that stand out. For instance, all staff members (known as Crew Members) can show appreciation for a story or post by clicking the “That’s Fly” button. The intranet site is built around a fun and playful theme. At the same time, it delivers helpful resources and organizes information for more than 10,000 staff members.
LumApps accomplished something similar with Japan Airlines. They employ more than 36,000 staff and needed to modernize a communication site that was ten years old. The site represented their brand by updating the look and feel. It also delivered new features such as a powerful search engine and providing content in both Japanese and English.
Award: Nielsen Norman Group – 2017 Intranet Design Annual Winner, WebAwards – Best Intranet Website – 2017
Danish police – Embrace Culture Change
Another award-winning example comes from an industry not known for communication solutions, public service. The Danish National Police is a complex structure with multiple stakeholders and a vast amount of distributed content. Two previous intranet solutions had failed to gain traction. The third time around, a culture change took place along with technical implementation. An active steering committee with representatives from IT, HR, and communications made the commitment possible.
Their solution was simplified to a personalized news feed and document library. This increased adoption and helps users understand the intranet site’s value immediately. The culture of information sharing then grew. The substantial usage allowed the intranet solution to be improved through feedback cycles and regular reviews.
Award: The IntraTeam Danish Intranet Price – 2018
Internal Communications – Measurement to Mastery
Enhance your internal communication strategy and learn the impact of communication done right with the right intranet solution.
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