Instructure creates a personalized revenue enablement experience for a global SaaS workforce

Instructure, a leading SaaS company in the education sector, needed to personalize their employee experience. Their teams, spread across multiple continents, needed a streamlined way of finding relevant information for their country or region. They also needed a modern intranet solution to facilitate engagement and allow teams to collaborate, share ideas, and document strategies for selling Instructure solutions.

In April 2022, Instructure tapped LumApps to reinvigorate their employee experience with two solutions within one platform - a company-wide intranet, PandaNet 2.0, and a one-stop-shop revenue enablement center, Instructure 360.

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Founded in 2008, Instructure is one of the biggest names in education technology. Their flagship product, Canvas LMS, benefits millions of students and teachers worldwide, every single day. By 2019, Instructure surpassed 30 million global users, hit a $1 billion market cap, performed multiple successful acquisitions and expanded into markets around the world.

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The Challenge

Instructure previously used Google sites for intranet and employee experience purposes. The setup was limited, offering only top-down communication. On the revenue enablement side, information was scattered and not localized. Sales, marketing and product reps have unique regulations to follow depending on their region and country, so localization is a business-critical need.

Instructure needed a modern communication platform that would scale as their enterprise continues to grow. Employees needed to interact with their peers and their management team in meaningful ways. They also needed a knowledge sharing system able to serve a global network of revenue-focused reps in different departments and countries.

LumApps addressed both challenges, all within a unified and intuitive platform

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We heard repeatedly that APAC, EMEA and LATAM revenue teams were spending valuable time combing through information that may or may not be applicable to their region. We wanted a solution that would customize the user experience and provide true personalization.

Lisa Capra

Revenue Knowledge Strategy Manager

Instructure also streamlines video content management on their LumApps platform

Recently, Instructure explored an add-on LumApps offers: LumApps Play, for video content management:

Onboarding and Change Management. When a new hire joins the revenue organization, they access the Onboarding Community within LumApps.
Service Updates. The Instructure services team makes updates to its offerings and processes on a regular basis. These updates are communicated effectively via video.

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Why Instructure Chose LumApps

LumApps was the only technology solution that could address both challenges within one platform. Additionally, LumApps provided the ability to leverage metadata for a sophisticated organizational structure with global teams. These capabilities allowed Instructure to create a personalized employee experience across their workforce.

Lastly, LumApps brought the must-have SaaS features to enable their team, such as a cloud-native architecture, social features within communities, customizable widgets, and seamless integrations with Google and Slack - among others.

I love LumApps, I love what I can do with it, it’s a fun and impactful engagement tool. I’m constantly collaborating with members across the organization to help them leverage the platform in useful ways.

Lisa Capra

Revenue Knowledge Strategy Manager at Instructure

The Results

As Instructure launched less than 6 months ago, results are still reaching maturity. Surveys and interviews with employees have uncovered some key results already.

Enablement via integrations
Plug-and-play connections with Google Workspace, Slack, and more enable employees to be more productive and collaborate effectively.

Enhanced user experience
From the branding options to personalization and findability, Instructure employees noted a much improved user experience with LumApps.

Increased employee engagement
Views, session time, content posts and interactions have all increased with the new platform, even with the initial period of change management.

Technical and backend improvement
On the IT side, LumApps offers data governance and management features far superior to the previous solution (Google Sites).

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Knowledge base
Stakeholders from multiple departments all access the revenue enablement center (Instructure 360) to find job-critical materials.

Localization
Using metadata and flexible widgets, Instructure can deliver a personalized content strategy for revenue enablement reps in NORAM, LATAM, EMEA and APAC.

Single source of truth
With PandaNet 2.0 and Instructure 360 integrated into one platform, employees know where and how to find information and get answers to questions.

Customization, personalization and targeting
Through Instructure 360, metadata and customized content lists surface relevant information for specific audiences.

Mergers and acquisitions
Instructure is able to quickly onboard and manage new employees post-acquisition with LumApps.