How Canam Group Inc. Transformed Internal Communication with LumApps & Digital Signage

Canam, a leading Canadian manufacturer, upgraded its internal communication strategy by integrating digital signage with LumApps and Google Workspace, ensuring real-time updates for employees across locations.

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Canam Group Inc., a leader in manufacturing steel products for buildings and infrastructure, enhanced its internal communication by integrating Comeen with LumApps. This digital signage solution ensures real-time updatesacross all facilities, bridging the gap between office and frontline workers.

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Employees:

+3500

Services:

Internal Communications

Information Technology

Industries:

Manufacturing

Locations :

St. Georges, Canada

The Challenge: Bridging the Communication Gap Between Office and Plant Workers

Canam Group Inc. relied on a printed internal newspaper to keep employees informed. However, this approach presented several challenges:

Outdated Information: The newspaper was published every two to three months, meaning crucial updates often arrived too late.
Lack of Accessibility: While office employees had access to the LumApps intranet, plant workers, who lacked personal computers or intranet accounts, struggled to stay updated.
Inefficiency: Printing and distributing newsletters across multiple locations was a time-consuming and resource-intensive process.
Limited Engagement: Employees in production facilities needed a more dynamic and engaging way to receive company news and updates in real time.

Faced with these challenges, Canam Group Inc. realized that a more immediate, efficient, and inclusive communication strategy was necessary.

During our search for a new document management tool, we stumbled upon digital signage and decided to test it in one of our largest plants. The trial proved successful, leading us to fully embrace digital signage and to look for the best solution for us.

Brenda Paquet, Communications Coordinator at Canam

The Solution: LumApps + Comeen

Canam Group Inc. chose this integration for its ease of use and automation. By creating content once in LumApps, it is automatically broadcasted on digital signage screens throughout their facilities. This allowed them to:

Deliver instant updates without manual duplication.
Engage frontline workers with relevant content.
Ensure multilingual communication across locations.
Create and distribute content efficiently.

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Comeen : A Key Driver of Digital Communication

Comeen is a SaaS digital signage platform that allows organizations like Canam Group Inc. to enhance communication across all work environments, including office and frontline workers.

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Not everyone takes a few minutes in the morning to log on to our intranet, but when they go for coffee, people take a look at what’s on the screens.

Key Use Cases

Canam optimized its communication by broadcasting corporate and local content, including:

Automated Content Distribution: Instead of manually updating physical bulletin boards or printed newsletters, Canam’s communication teams create one piece of content in LumApps, which is instantly broadcasted on digital signage screens in multiple locations.
Targeted Messaging: Different locations have different needs. With Comeen, Canam can personalize content for specific plants or departments while keeping corporate-wide messages unified.

Seamless Integration: By linking with Google Workspace and LumApps, Comeen allows employees to see real-time company updates, safety alerts, cafeteria menus, and more without needing to log into a separate platform.
Employee Engagement: Instead of long emails or static notices, Canam leverages dynamic visuals, videos, and real-time data to ensure employees stay informed and engaged.

Results & Impact

Canam successfully transitioned from printed newsletters to real-time updates, enabling better engagement and visibility across all levels of the company. This integration:

Strengthened cross-location communication
Increased accessibility to company updates
Seamless multilingual content distribution
Increased engagement among frontline employees
Reduced delays in information distribution

Key numbers

3,500

Employees impacted

100%

digital transformation

3,500

Employees impacted

100%

digital transformation

Looking Forward

Canam Group Inc. continues to expand the use of digital signage to further improve employee engagement, exploring personalized content and localized updates through LumApps and Comeen.

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