Gartner Market Guide for Employee Communications Applications (ECA), Q4 2021
- Employee communications applications (ECAs) are primarily used by corporate communications, marketing communications and HR leaders to inform the workforce on business activities, cultural topics, operational needs and job-related priorities.
- ECA products help internal communications teams plan, automate, analyze, deliver and gain staff feedback when messaging needs require workforce segmentation, multichannel support, campaign-style execution, personalization, and a mix of analytics.
- Vendor dynamics over the past 12 months include new entrants and several mergers and acquisitions, signaling that the ECA market is still in its early stages with room for innovation, growth and disruption.
When markets are growing and IT solutions are stable yet competitive, Magic Quadrants provide the best tool for understanding the positioning of the providers; however, when new markets emerge and the offerings and user requirements are in flux, solutions are often difficult to compare, making a competitive positioning less useful. Or, when a market matures to the point that the offerings become fairly interchangeable, comparative positioning is less important than an analysis of and recommendations about the market itself. In these scenarios, a Gartner Market Guide can provide the right insight.. At this time, there is no Gartner Magic Quadrant for Employee Communications Applications.
Read this Market Guide for Gartner’s recommendations and insights on the employee communications market.
Gartner, Market Guide for Employee Communications Applications, 20 December 2021, By Mike Gotta, Adam Preset. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
